Pakistani Startup ODO To Produce Self Cleaning Jeans and Tees.ODO, a self cleaning denim startup from Pakistan, is aiming to produce jeans and shirts that will auto clean and will never be require a wash. It has crossed $115,000 mark on Kickstarter for its campaign already and becamethe most successful Pakistani project till date on Kickstarter.
The startup is founded by LUMS alumni Salman Chaudry, who credits the inspiration for ODO to Levi boss Chip Bergh. Bergh had famously stated that he hadnt washed his jeans in over a year.
SalmanChaudry has a background in textile thats lasted half a decade meant he was well aware of the amount of water consumed in manufacturing jeans. By making the jeans and tees stink and stain proof you can save a lot of water.
What seems like magic is actually surprise science. ODO makes their denim stink proof by interweaving their fabric with pure metallic silver fibers, which counteract the bacteria that feed on sweat and cause an odor. The anti stain feature is a result of how ODO manufacture their products. Instead of a flat surface, their fabric has billions of microscopic peaks, which reduces the contact between the denim and anything touching it.
Right now, the project is making waves on Kickstarter. The $10,000 goal has been left far behind as 892 backers have pledged more than $115,007 and still there are 28 days left to go. This means ODO is officially the most successful Pakistani project till date on Kickstarter.
If you want to snag some clothes you wont ever have to wash or clean, head over to the ODO Kickstarter page here. You have the option to purchase a scarve, T-shirt or jeans all made from the odor free and stain free fabric. Shipping is expected to start in June 2016. Here is the official website of ODO.
Pakistani Startup ODO To Produce Self Cleaning Jeans and Tees and we wish the ODO team best of luck in their Kickstart campaign and subsequent journey.